Black Friday is different for SaaS. Everyone runs discounts. Everyone screams “50% OFF.” But only a few brands actually turn those clicks into annual plan buyers.

You don’t want more trials. You want long-term customers who stick around for 12 months.

That’s where smart, focused Black Friday sale ads come in. These ads don’t just get attention, they push people to upgrade, commit, and stay.

Here are 9 proven Black Friday ad ideas you can use to sell more annual plans this year, no matter what type of SaaS you run.

1. The “Save All Year Long” ROI Ad

Annual plans sell when people clearly see that paying once saves them money for the rest of the year.

This ad idea focuses on simple math and real user savings.

What this ad says:

• “Pay once, save for 12 months.”
  
• “Get two free months instantly.”
  
• “Lock in your price for a full year.”
  

Why this works

People respond when the value feels bigger than the cost.
Show how much they save monthly.
Show how much they save yearly.
Make the numbers impossible to ignore.

Pro tip

Create a quick video comparing both plans. Use tools like Invideo to make it clean and fast.

2. The Bonus Stack Ad (More Value, Same Price)

Every SaaS offers discounts on Black Friday.
So don’t be like everyone else.

Instead of cutting the price, add value.

What you can stack:

• Extra templates
  
• Premium features unlocked
  
• Free team seats
  
• One-time onboarding session
  
• Priority support
  
• Bonus credits

Why this works

A discount lowers your revenue. A value stack increases the benefit without hurting your margins.

You’re not saying:

“Here’s 40% off.”

You’re saying:

“Get $500 worth of bonuses free when you upgrade to the annual plan.”

That hits harder.

3. The Side-by-Side Comparison Ad

People choose the smartest option when the choices are clear. This is where comparison ads shine.

What to compare:

• Monthly vs. annual price
  
• Differences in features
  
• Total yearly savings
  
• Year-long benefits
  

Keep this visual. Keep it simple.

Example:

Annual Plan → Save $60 a year
Monthly Plan → Pay more for the same thing

This type of Black Friday sale ad turns “maybe later” into “I can’t afford to skip this.”

4. The VIP Upgrade Ad for Existing Users

Your current users are your easiest conversions. They already know the product. They already trust you.

So run a “VIP only” Black Friday upgrade deal.

Messages that convert:

• “This upgrade is just for you.”
  
• “Exclusive Black Friday offer for active users.”
  
• “Upgrade your account today and get the yearly plan with added bonuses.”

Make them feel like insiders, not random shoppers.

5. The “Prices Go Up After Black Friday” Ad

People hate paying more for something they could’ve bought for less. This makes price-increase-based ads extremely powerful.

How to use this:

Tell users your prices will increase after Black Friday.
Not as a scare tactic.
But as a heads-up.

Why this works

Fear of missing out + fear of future loss = very fast conversions.

Message example:

“New pricing starts December 1. Lock in the old price for the next 12 months.”

This creates urgency without sounding desperate.

6. The Before-and-After Transformation Ad

People don’t buy features. They buy outcomes.

Show what life looks like before your software… and what it looks like after 12 months of using it.

Example for a SaaS:

• Before → messy workflows
  
• After → automated, clean processes

Example for Invideo:

• Before → spending hours editing
  
• After → making polished videos in minutes

Use visuals. Use testimonials. Transformation sells because it makes the customer imagine their future.

7. The 72-Hour Countdown Ad

Black Friday is chaos.
People see a thousand deals.
They delay decisions. They forget.

A countdown ad fixes that.

What to include:

• A real countdown timer
  
• “Ends in 72 hours”
  
• “Deal expires tonight”
  
• “Final hours to save for an entire year”

Why it works

A timer turns interest into urgency.
It forces a decision.
It increases conversions fast.

You can create strong countdown videos in minutes using tools like Invideo, especially for social media placements.

8. The Persona-Focused Ad

You don’t need one giant “Black Friday” ad.
You need many smaller, specific ones.

People love ads that feel written for them.

Examples:

• “Black Friday deal for creators”
  
• “Perfect Black Friday offer for agencies”
  
• “Your best chance to save on business tools this year”
  
• “Black Friday special for freelancers”

When you talk directly to one segment, your ad feels personal.

Personal = profitable.

9. The Full Value Breakdown Ad

This is the ad that shows everything they get for a year.

Not just the discount.
Not just the bonus.
Everything.

What to highlight:

• Features
  
• Templates
  
• Tools
  
• Storage
  
• Support
  
• Premium upgrades
  
• Real user benefits

Make it visual.
Make it simple.
Make them say, “Damn, that’s a lot for this price.”

This works especially well for SaaS tools like InVideo because you can clearly stack all the templates, assets, and AI features included in the annual plan.

How to Make These Ads Faster

You don’t need a design team.
You don’t need a full video editor.

With AI tools like Invideo, you can:

• Generate scripts
  
• Build storyboards
  
• Create Black Friday videos
  
• Add countdown timers
  
• Add discounts and offers
  
• Export multiple versions for different audiences

This helps you test ads quickly and scale the ones that convert.

If you want to create Black Friday sale ads fast, this is the easiest path.

How to Choose the Best Black Friday Ad Idea

Don’t use all nine ideas.
Use the ones that match your funnel.

If you want fast revenue

→ Use countdown ads + price-increase ads.

If you want long-term buyers

→ Use ROI ads + comparison ads.

If you want bigger cart value

→ Use bonus stack ads.

If you want to upgrade current users

→ Use VIP upgrade ads.

If you want to break through the noise

→ Use before-after transformation ads + persona ads.

Final Thoughts

Black Friday is the biggest chance you get all year to grow your SaaS.
But you won’t win with generic posts or plain discounts.

You win by creating ads that:

• show real value
  
• create urgency
  
• make users feel smart for upgrading
  
• highlight long-term ROI
  
• make annual plans feel like a no-brainer
  

Use these nine ad ideas.
Speak clearly.
Keep it simple.
And push your users toward the yearly plan with confidence.

That’s how you turn Black Friday traffic into 12 months of revenue.